DONADA CLOTHING CO.

DONADA is a start-up retail clothing brand, that will sell fashionable clothing to men, women and teens of all generations. our initial goal is building a well-recognized brand name, while we focus first launch steps to penetrate a sizable portion of the online retail market.
DONADA is a new and exciting clothing brand that aims to combine quality, style, and affordability. This market plan outlines the strategies and tactics to establish DONADA as a recognized and preferred choice among active-wear consumers. The key objectives are to create & promote brand awareness, expand customer base, and drive sales growth.
The fashion and retail industry tends to be overly single gender and extreme activity focused. However, by closely following generational fashion trends as well as our own customers’ purchasing preferences, we will tailor our inventory/styles to meet the needs of all our clientele. We will solely focus on the comfort, cool factor, eye catching styles, colors and fits to everyone.
DONADA recognizes the importance of marketing, and to that end, we plan to promote our initial retail soft launch business with an ambitious, targeted marketing campaign via social media and other platforms of advertising. We will initially seek customers locally, via friends and family, but will increase our reach as we build our brand and secure our image.